Venture Concept No. 2

Opportunity

My business concept is a mobile laundry service that picks up your dirty clothes, takes them to be cleaned and folded at the brick and mortar location, and then delivered back to the customer's house. The group of customers that my business concept is targeting is college students and single parents.  Both college students and single parents have a need for a business like this so they can have one less thing to take care of in their busy lives. Most college students spend their time in class, studying, or doing extra curricular activist boost their resume. Having a trusted laundry service to handle their dirty clothes would give them one less thing to take care of. Single parents have even more to deal with than college kids. They have to work and provide for a child all on their own. Having a affordable laundry service to handle their laundry chore would give them peace of mind and more time to spend with their child. Currently, my business will only be working in the Gainesville and surround communities areas so geographically it is relatively small but the demographics of the customers are limitless. Customers satisfy their current laundry needs by either A) Doing their laundry at their residence or B) Taking their clothes to a laundromat to do their laundry. Both options take a lot of time and effort and my business concept would cut back on both. I believe customers would gladly give up their laundry duties and have someone else do it for them if it was affordable so I don't believe they are very loyal to their laundry chore. The opportunity is as big as I make it. The more the business expands the greater potential for customers. I believe the opportunity will always be there for a mobile laundry service because people are always trying to find easier ways to do things in life.

Innovation

Like I stated previously, my business concept is a laundry service that comes to your house or apartment and picks up your dirty laundry. Once the laundry is picked up it is taken back to a warehouse where it is then washed, dried, and folded. Once your load or loads of laundry is complete it will be delivered back to your house. If you wish to have the laundry delivered at a specific time, then that is done to the best of our ability. Most loads of laundry will be completed within a few short hours. There would be two different fees involved in a laundry service. The first fee would be for the actual laundry. I would charge $0.75 per pound of laundry. This fee will cover the washing, drying, folding, and maintenance of the machines. The next fee would be a mileage fee for pick up and delivery. The fee would be $0.50 per mile one way. For example, if you had 10 pounds of laundry and you lived 5 miles away from the warehouse your total charge would be $10, $7.50 for the laundry and $2.50 for the picking up and delivering. 
Venture Concept

I think customers will be willing to switch from doing their own laundry at home or at the laundromat because it is very affordable and it allows them to do something else with their time instead of doing laundry. The only competitors that I know of are laundromat services that wash, dry, and fold clothes for you. I used to take my clothes to a laundromat that did these services for you and it was $0.80 per pound so my laundry service would not only do it for less per pound but also pick up and deliver your clothes to your residence. My low price points and convenience play major roles in my business. Being the most affordable and the most convenient will be key for my business to be successful. To start out the business, I would have 5 employees. I would have 2 drivers and 3 warehouse workers not including myself. I would like all 5 employees to be cross trained to perform every task in the company so drivers could help with the actual laundry and warehouse workers could make deliveries if necessary.

My competitive advantage over other companies is my prices. I will be provide better service than other companies at a lower price. This will help me get a strong consumer base to branch out from. More people will be willing to try out my business if it costs less than the competitors and they will be willing to stay if I provide exceptional service. I also think I will be a big competitive advantage over other companies because I know I am a hard worker and I believe in myself. 

My most important resource will be myself. I will make sure I hire trustworthy, hard working employees who embrace my vision. Also, I will be able to do every aspect of the job and will train all employees to make sure everything is done correctly. I am a firm believer in leading by doing instead of leading by telling. In my experiences in life, I am more willing to work for someone if they are doing just as much work or more than they are asking me to do than if they are doing nothing and asking me to do everything. After I get the laundry service up and running I would like to expand it to dry cleaning for business professionals and doing heavier items such as sheets, comforters, and blankets. After successful launch, I would expand my business to surrounding major cities like Orlando, Tampa, and Jacksonville. All three of these cities have an abundance of my target demographic and would be a good stepping stone to making this a state-wide and potentially nationwide company.

Feedback

The feedback I received was very positive. All the students liked my idea and would at least consider using my business in the future. The one piece of feedback that I received that made me make changes to my venture concept was what would be my competitive advantage over other companies who offered the same services. 

I changed my venture concept by adding a paragraph about what competitive advantages I would have over companies. This was the only feedback I could respond to because everyone else loved my idea!