1. The biggest surprise of the reading for me was about how your competition isn't just businesses you are directly competing against in the same field but could be other businesses that occupy your consumers time and money in other ways.
2. One part of the reading that confused me was why a fast growing company isn't always a profitable one. I thought a fast growing company went hand in hand with a profitable company.
3. The first question I would ask the author is "Which of the 5 forces do you think is the most important to focus on?" I would ask this question because I feel like your buyers would be the most important but I would like his point of view. The second question I would ask would be, "Are there any other forces that can affect profit structure in a business?" I would ask this question because I feel like there is probably more aspects that could affect profit.
4. There was nothing that the author talked about that I could disagree with. Everything he wrote about made good sense to me and he didn't leave any room for interpretation. He was very clear with his points.
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