Week 7 Reading Reflection

1. The biggest surprise to me was how marketing isn't based off of demographics as much as it used to be. Marketing also focuses on values of customers now.
2. The paragraph labelled "Can our segmentation register change?" was confusing for me. I didn't understand if the same segmentation was used throughout or did they change the segmentation to register the change.
3. My first question to the author would be, "Why do you think companies continue to use market segmentation if they don't get positive results?" I would ask this because it confuses me as to why a company would continue to do something if they aren't getting good results and research shows it isn't an affective process. My second question to the author would be, "Is it more important to retain the loyal customers you already have or to seek out potential new customers?" I would ask this because I think they are both equally important. On one hand, if you ignore your loyal customer and focus on new customers they may leave your business and tell their friends how poorly they were treated but if you don't look for new customers your business will become stagnant.
4. One part of the reading I disagree with is the table describing the gravity of decision spectrum. I think there are individuals make very important decisions based in the shallow decision portion and vice versa. Also, I think brand loyalty runs deeper to some people than others.