1. The biggest surprise in the reading for me was the fact that many companies don't focus on innovation. Innovation seems like it would be a key focus for businesses to keep up with the change of times and try to find the new "it" product or service.
2. The author explained innovation strategy and its components very well. I understood the article in its entirety.
3. The first question I would ask the author is, "Why don't more businesses focus on innovation, especially, when companies like Google and Apple always seem to be innovating and are extremely successful?" The second question I would ask the author is, "Why do so many companies try to copy other company's successful innovations instead of coming up with a great innovation themselves?"
4. I really enjoyed this article. I did not know much about innovation or innovation strategy before reading this so there isn't anything that I would disagree with or say the author was wrong about.
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