Week 9 Reading Reflection

1. The biggest surprise to me was that entrepreneurs make decisions based solely off of secondary data. I thought they would include some primary data in their decisions because the research would be based off of what they want instead of other's research.
2. The part of the reading that confused me the most was the paragraph about marketing philosophy. The author said all 3 could be successful but consumer-driven philosophy was the most successful. I was confused about whether or not to change your philosophy throughout your business and eventually end up as a consumer-driven philosophy business.
3. If I could ask the author two questions about the reading, my first question would be, "What is the best program to collect and analyze the data?" I would ask this question because I would want to know his opinion on collecting and analyzing data. The second question I would ask would be, "Would you prefer secondary or primary data for your research?" I would ask this question because I think primary data would be more useful but I would like the authors opinion.
4. I took a research class last semester so everything the author has said in this chapter was fairly familiar. I do not disagree with anything they have said.